Since 2012 · Before the AI boom

The World's First AI Life Companion

Built in 2012. Launched in 2015. Years before AI became a buzzword, we believed technology should understand people — not just answer questions.

Meet Ari Discover Our Story
🏡Personal Life 💼Career ❤️Health 💰Finance 👨‍👩‍👧Family 🎯Goals 📸Memories
A Day With Lifetime PA

Everything flowing together. Your life deserves an assistant.

Our Story

It Started With One Question

In 2012, artificial intelligence wasn't fashionable.

  • No LLMs
  • No ChatGPT
  • No AI copilots
  • No AI operating systems

But there was one problem: life was becoming increasingly complicated. People were juggling work, family, health, finances, goals, and endless information.

Technology helped manage individual tasks. Nobody was helping manage life.

"What if everyone had a personal assistant that never forgot, always helped, and quietly worked in the background to make life better?"

So we started building Lifetime PA. Not as another productivity tool — but as an intelligent companion. That idea would eventually evolve into Life Intelligence Group.

More Than a Decade of Innovation

From Idea to Ecosystem

2012
The idea begins

How can AI become someone's personal assistant?

2013
First prototypes

Natural language. Task planning. Memory. Personal organisation.

2015
Lifetime PA launches

One of the earliest intelligent personal assistants built around the person — not the technology.

2018
Lifetime PA evolves

The technology becomes the foundation for Life Intelligence Group — the company focused on building intelligent systems for people and businesses.

2021
Award-winning AI technology

The intelligence powering Lifetime PA becomes Ari.

Today
Lifetime PA continues to inspire

Ari · TaskSpur · AppClick AI · SportyPreneurs. Everything started here.

MEET ARI · YOUR AI CHIEF OF STAFF

Designed to
Know You

Lifetime PA introduced Ari long before conversational AI became mainstream.

Ari wasn't designed to answer random questions. Ari was designed to know you, understand you, remember your life, and help you achieve your goals.

Your life. Your work. One Ari who knows what matters.

Ari, a silver humanoid AI character with blue illuminated details
ARIYour AI Chief of Staff
30+specialist AI agents

That original vision, carried forward.
Ari coordinates your team across Life & Work.

Personal Life

Appointments, shopping, birthdays, family, travel, and the moments in between.

Work & Career

Meetings, projects, emails, ideas, and your next career move.

Health

Exercise, nutrition, medication reminders, appointments, and healthier routines.

Finance

Bills, budgets, savings, subscriptions, and plans for the future.

Goals & Habits

Life goals broken into daily steps, with progress and routines that fit your life.

Memory

An assistant that remembers what matters: your people, preferences, and meaningful moments.

IMAGINE YOUR DAY WITH ARI

“Help me make time for what matters this week.”

  1. 1 · You set the priorities

    Family time, a healthier routine, and a savings goal.

  2. 2 · Ari coordinates the team

    Your goals, budget, and preferences inform one joined-up plan.

  3. 3 · You choose the next step

    A practical weekly rhythm, ready for you to review.

Why Lifetime PA Was Different

Most Assistants Answered Questions.
Lifetime PA Understood Lives.

Traditional apps

Looked after one area of your life at a time.

Lifetime PA

Connected everything — one intelligence across your whole life.

Instead of asking "What do you want?"

Lifetime PA understood "What matters most to you?"

The Beginning of Life Intelligence

Lifetime PA Became Something Bigger

As businesses began asking for the same intelligence we had built for individuals, the technology expanded beyond personal assistance. In 2018 we founded Life Intelligence Group to bring intelligent assistants into organisations. The same philosophy remained: technology should adapt to people — not the other way around.

2012
Lifetime PA
The original vision. The first intelligent personal assistant.
2018
Life Intelligence Group
Enterprise AI and custom intelligent systems.

Ari

The AI Chief of Staff and digital companion.

askariapp.com

TaskSpur

AI-powered life and productivity platform.

taskspur.com

AppClick AI

The AI Business Operating System

appclick.ai

SportyPreneurs

A private members club connecting entrepreneurs through sport powered by AI.

sportypreneurs.com
Core Philosophy

AI Should Improve Life

Replace people Create more complexity Become another app to manage

AI should quietly work beside you — helping you become healthier, more organised, more productive, more present. Every day.

This is more than software. Lifetime PA represents over a decade of thinking about how humans and artificial intelligence should work together. Before AI became a trend, we were already building for the future.

Since 2012

Your Life Deserves an Assistant

Join Lifetime PA today. Sign up free, meet Ari, and let one intelligent assistant bring your whole life together.

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